We can multiply polynomials by using a GRID METHOD
Write one of the polynomials across the top and the other down the left side.
$$ \begin{darray}{|c|c|c|c|}\hline & \color{blue}{3r^2} & \color{blue}{9r} & \color{blue}{4} \\ \hline \color{blue}{4r} & & & \\ \hline \color{blue}{-5} & & & \\ \hline \end{darray} $$Fill in each empty box by multiplying the intersecting terms.
$$ \begin{darray}{|c|c|c|c|}\hline & \color{blue}{3r^2} & \color{blue}{9r} & \color{blue}{4} \\ \hline \color{blue}{4r} & \color{orangered}{12r^3} & \color{orangered}{36r^2} & \color{orangered}{16r} \\ \hline \color{blue}{-5} & \color{orangered}{-15r^2} & \color{orangered}{-45r} & \color{orangered}{-20} \\ \hline \end{darray} $$Combine like terms:
$$ 12r^3 + 36r^2-15r^2 + 16r-45r-20 = \\ 12r^3+21r^2-29r-20 $$